Guess how I chose the two pages that I’ve linked to above. Do you think I studied thousands of similar pages on each topic to pick the best ones? Of course not! I did a quick Google search for the thing that I wanted to reference, opened a couple of the top-ranking pages to verify that they say what I need them to say, and linked to the one that seemed like the best fit.
 https://www.pubpub.org/user/theblog-mz
 
 https://www.trainingzone.co.uk/profile/theblogmz
 
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 https://created.crayola.com/network/members/profile?UserKey=2c6c6a50-a569-4f9d-a376-03c6ef1039db
 
 The moment it’s published, your awesome page is immediately at a massive disadvantage against those ranking at the top of Google for the same topic. And if you want to break into this vicious cycle, you have to be proactive about acquiring backlinks to it.
 https://forums.xamarin.com/profile/theblogmz
 
 https://www.causes.com/user/mywGdL05
 
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 https://www.bizcommunity.com/MessageDisplay.aspx?msgid=833
 
 Other than all links not being equal (we’ll talk more about it in Chapter 3), search engines factor in many other variables when ranking pages. And the mix of these variables may actually depend on the type of search query that you want to rank for.
 

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